Product builder

I turn problems into working products.

AI-native product builder with 15+ years of web development and client-facing digital experience.

I identify the problem, map the workflow, build the product, launch it, and learn from how people actually use it.

Currently exploringAI Product • AI Enablement • Product Builder • Solutions • Forward Deployed

Selected work

Four products, built end to end.

I identified each problem, designed the workflow, built the product, and put it in front of real users.

OpenSked

opensked.com

Scheduling and operations SaaS for notary and signing services.

The problem

Notary signing work is coordinated across email threads, text messages and spreadsheets. Orders get assigned by hand, providers are chased for availability, documents scatter, and nobody has a reliable view of what is in progress or what has been paid.

What I learned

The scheduling was never the hard part. The hard part was everything attached to it: who is allowed to see which order, how a quote becomes a job, when a provider gets paid, and what happens when a date changes. The real product was the operating system around the calendar.

What I decided to build

A single platform covering orders, clients, providers, quotes, documents, invoicing and payment status, with permissions strict enough that enterprise clients and independent providers can work in the same system without seeing each other's data.

How I built it

React and TypeScript on Supabase and Postgres, with row-level security driving every permission decision, Stripe for payments, and integrations that let partner systems create and track orders through an API.

What happened

578

Orders managed

150+

Clients

90+

Service providers

$100K+

Business revenue handled

Usage from an active customer over a three-month period.

ClubTree

clubtree.app

SaaS platform for membership organizations.

The problem

I hit this one from the inside. As an officer of my own Rotary club, I watched member records live in one spreadsheet, attendance in another, the website somewhere else entirely, and every newsletter get rebuilt from scratch. Volunteer-run organizations lose hours to work no one signed up for.

What I learned

These organizations do not need more software. They need one place where the member list is the source of truth and everything else reads from it, because the people maintaining it change every year and nothing complicated survives a handover.

What I decided to build

A platform covering the public website, membership applications, the member directory, events, attendance, communications, newsletters and document storage, with permissions granular enough that a president, a secretary and a committee chair each see only what they need.

How I built it

Multi-tenant from the ground up so each club gets its own site, branding and custom domain on shared infrastructure. React and TypeScript on Supabase and Postgres, with a permission model built around page-level access keys and self-serve onboarding from purchase to live site.

What happened

Running live with the Rotary Club of Charlottesville, with self-serve onboarding open for additional clubs.

Revsi

revsi.app

Automated review-request SaaS.

The problem

Small service businesses know online reviews decide whether they get found, but asking for them is manual work that gets skipped. The ask either never happens or arrives days late, when the customer has moved on.

What I learned

Timing and personalization matter more than volume. A request that arrives shortly after the job, referencing the actual work, performs very differently from a generic blast. That meant the product had to know when a job finished, which is a data problem, not a marketing one.

What I decided to build

A workflow that triggers on job completion and runs itself: wait, send a personalized request, follow up once if there is no response, then stop. Built as a standalone product so any business can use it, not as a feature buried inside another platform.

How I built it

A generic business, customer, service and review-request data model so the workflow is not tied to one industry, a direct integration with OpenSked, and a public API so other platforms can trigger the same workflow from their own systems.

What happened

  1. Job completed
  2. Wait
  3. Personalized request
  4. Follow-up
  5. Review

Running against real customer jobs, with the API available to businesses outside the OpenSked ecosystem.

SiteClub

siteclub.eu

Multi-tenant website platform for small businesses.

The problem

Small businesses get quoted a large one-time fee for a website, then get left with something they cannot update. A year later the site is stale and the owner is back where they started.

What I learned

The obstacle is not cost, it is ownership. Owners do not want a content management system to learn. They want the site to stay current without becoming another job on their list.

What I decided to build

A subscription instead of a project. Website creation, hosting, ongoing updates and digital support bundled into one recurring price, with a US-market counterpart under a separate brand.

How I built it

Shared multi-tenant infrastructure so one codebase serves every customer site, with per-customer theming, domains and content, built to make routine updates fast enough to include in a subscription.

What happened

Operating in the Bulgarian market with a US-market equivalent built on the same platform.

How I build

A repeatable process, not a toolchain.

The tools change. The sequence does not.

01

Discover

Talk with users and understand how the work actually gets done, not how it is supposed to.

02

Map

Identify friction, repetitive work and the places a decision has to be made twice.

03

Prototype

Move from idea to a working experience fast enough to react to, using AI-native development tools.

04

Build

Create the application, data model, permissions, integrations and workflows.

05

Test

Put it in front of real users and find where the assumptions break.

06

Iterate

Turn feedback and usage data into the next set of product decisions.

Tools: Claude • Lovable • React / TypeScript • Supabase / Postgres • APIs & integrations • Authentication & permissions • GitHub

Experience

Fifteen years of building things for clients.

The products above are recent. The client work behind them is not.

Founder & AI Product Builder

Mar 2026 to Present

Webb Consulting LLC, Virginia

Own product scope, requirements, workflow design, implementation, testing, launch, support and iteration across multiple live SaaS products. Map customer and operational workflows end to end, identify recurring friction and automation opportunities, and translate findings into product features. Design data models, authentication, permissions, dashboards, automations and third-party integrations. Recognized as a Top 10% Lovable builder.

Freelance Web Developer & Digital Consultant

15+ years

Independent, U.S. & Bulgaria

Built and maintained websites and digital experiences across industries, owning discovery, planning, implementation, launch, troubleshooting and ongoing support. Served as the bridge between business needs and technology, helping clients adopt unfamiliar tools and translating goals into workflows and practical solutions.

Founder, Web Development & Client Services

2013 to 2018

Hype Street, Sofia, Bulgaria

Founded and ran a client-facing digital agency, defining client needs, shaping web and digital solutions, coordinating contributors, and owning delivery, budgets, timelines, vendors and quality.

Client Services Director / Account Executive

2005 to 2013

Eurapel Communications, Sofia, Bulgaria

Progressed to Client Services Director and managed 50+ client accounts, leading web, digital and creative work while translating stakeholder needs into clear requirements and coordinated delivery.

Leadership & education

Vice President & President-Elect, Rotary Club of Charlottesville, 2026–2027. Board leadership, community initiatives, communications, stakeholder coordination and digital modernization.

Postgraduate Certificate, Marketing, Advertising & Business Communication. University of National & World Economy, Sofia, Bulgaria.

BA, Foreign Affairs. University of Virginia, Charlottesville, VA.